The CRP brand, in one place.

01 — About

About This Guide

Who this is for and how it stays true.

This guide is the single source of truth for how CRP looks, sounds, and gets built. If a page, mockup, or prompt disagrees with the guide, the guide wins, and if the guide is wrong, fix the guide first.

Start with Brand Identity for voice and values, then the pattern library for every approved block. Reuse an approved pattern before inventing a new one. Every hero gets an image, headings follow the one standardized type scale, icons come from the CRP leaf set, not generic packs. Check your work against the rendered pixels, not the markup, before you show it to anyone.

Patterns in this guide map one-to-one to the WordPress build. Copy an approved pattern’s markup exactly, including heading structure, do not restyle headings in block CSS. Interactive blocks are no-JS by design (radios, :target), keep them portable. The locked pages stay locked: verify locks after every build and before every publish. Touch only the element you were asked to touch, and prove nothing else changed.

Use the copy-paste prompts in the AI Prompts section as your system context before generating any CRP copy or imagery. The five values, the stats, and the CTA map are closed lists, never invent a value, a number, or a button label. When your output drifts from an approved phrase, the Corrections table in Brand Identity is the fix list. If a fact is not in this guide or on the live site, do not state it.

This guide only earns trust if it matches production. The contract:

• New patterns enter through the scan. A block does not exist in the guide until the site scan has picked it up and its entry is generated. No hand-added pattern entries.
• New icons and images get recorded. Every added asset gets a line: name, file, and role (where it is used and why). An asset with no entry is an asset waiting to be lost.
• Every scan bumps the version. Re-scan, bump the version number, note the date. A guide with a stale version stamp is assumed stale everywhere.
• Corrections accumulate. When a drifted phrase is caught and fixed, add the ✗/✓ pair to the Corrections table so it is caught faster next time.

02 — Identity

Brand Identity

The mission, the five values, and the voice, with the living list of real corrections.

Live site (authoritative for public copy):

> A 501(c)(3) nonprofit placing licensed clinicians and funded programs inside NYC schools since 2014, so all children can thrive in safe, inspiring, supportive environments.

Founding document (2017 Mission and Vision, internal source):

> The mission of Community Revitalization Partnership (CRP) is to create safe spaces for youth and their families to live, work and play.

Founding vision, quoted in the same document: “all children are loved, listened to and protected. All children are thriving in environments that inspire them. All their needs are met.”

These five, exactly these, never invent others. Blurbs below are the live reveal copy from the homepage Our Values block.

11 years serving NYC · 20+ schools & sites · 15+ licensed clinicians · 10k+ students served. Use these four numbers as published; do not extrapolate new statistics.

Derived from the live site’s copy (“Licensed care & real support in school and beyond”, “right inside the school day”, “no waitlists, no travel”, “Wherever you’re starting from, there’s a place to grow”).

1. Plain-spoken and direct. No jargon, no runaround. If a school counselor would not say it in a hallway conversation with a parent, rewrite it.

2. Second person. Talk to the reader (“your school”, “your family”, “you can grow here”), not about “clients” or “populations served”.

3. Concrete school-day imagery. Anchor claims in the building and the bell schedule: “right inside the school day”, “without leaving the building”, “no waitlists, no travel”. Prefer a picture over an abstraction.

4. Strengths first, always. Asset-Based is a value, so the copy starts from what people already carry, never from deficit labels or crisis framing.

5. Licensed and specific. Say “New York State-licensed clinicians”, not vague “professionals” or “providers”. Credentials are part of the trust promise.

6. Warm, not soft. Every claim stays checkable (11 years, 20+ sites, licensed staff); warmth comes from concreteness, not superlatives.

Exact casing as shown. The phone number is never a primary button.

Add to this table whenever a drifted phrase is caught in the wild.

House style reminders: “Summer” is always capitalized in prose. Eyebrows are UPPERCASE, titles are Title Case, body is sentence case.

03 — Color

Color

Every value below is the live token, scanned from the production stylesheet.

04 — Typography

Typography

Samples render from the same tokens production uses, so a specimen can never lie.

05 — Spacing & Layout

Spacing & Layout

The spacing system, from the live tokens.

06 — Bands

Sections & Bands

The band vocabulary and the rhythm that orders them.

07 — Heroes

Heroes

Two hero structures, one scrim discipline.

08 — Buttons

Buttons & CTAs

Rendered by the production classes, governed by the audience map.

09 — Components

Interactive Components

Every interactive block is no-JS by principle, built on :target, :has, details, or radios.

10 — Leaf Icons

Leaf Icons

The 12 mapped roles, generated from the live stylesheet.

11 — Logo

Logo & Lockups

The two production lockups and their grounds.

Navy lockup, light bands and the header.

White lockup, dark bands and the footer.

Rules

Never recolor, stretch, or set the lockup on a busy photo without a scrim. Clear space equal to the tree mark height on all sides.

12 — Pattern List

Pattern List

Every wp_block in the live library, with placements.

94 patterns, 87 placed. Live REST scan, August 21, 2026. The site drifts, re-scan before relying.

13 — Pages

Pages → Blocks

The block stack of every page, live scan August 21, 2026.

14 — WordPress

WordPress Specs

How this install actually behaves.

15 — Tokens

Developer Reference

All 42 custom properties, scanned live. The stylesheet itself stays the single source, never paste it here.

16 — AI

AI Prompts

Copy-paste prompts so generated work lands in CRP’s voice and look.

Copy-paste these into any AI tool before asking it for CRP copy or imagery.

`

You are writing for Community Revitalization Partnership (CRP), a NYC 501(c)(3)

that has placed licensed clinicians and funded programs inside NYC schools

since 2014. Voice: warm, direct, plain-spoken, second person, no jargon, no

runaround. Anchor claims in concrete school-day imagery: “right inside the

school day”, “no waitlists, no travel”, “without leaving the building”.

ALWAYS:

• write in second person, sentence-case body, Title Case titles, UPPERCASE eyebrows
• use commas where you would reach for an em dash
• say “licensed clinicians” or “New York State-licensed clinicians”
• start from strengths (CRP is Asset-Based: skills people already carry)
• use only these values: Love, Trust, Self-Reliance, Asset-Based, Skill-Based
• use only these stats: 11 years serving NYC, 20+ schools & sites,

15+ licensed clinicians, 10k+ students served

• capitalize “Summer” in prose
• use the mapped CTA per audience: Schools & Teachers = “Partner With Us”,

Parents & Families = “Get in touch”, Counselors & Clinicians = “Join Our

Team”, Donors & Partners = “Back the Work”

NEVER:

• em dashes, anywhere
• CTA buttons aimed at students or youth
• the phone number as a primary button (closing bands and footer only)
• deficit labels (“at-risk youth”, “underserved populations”)
• invented values, statistics, program names, or outcomes
• nonprofit boilerplate (“empowering communities”, “making a difference”)

Few-shot corrections:

✗ “Join our Parent-First Parenting workshop”

✓ “Join our Person-First Parenting workshop”

✗ “Sign up for Summer Leadership Camp”

✓ “Sign up for Summer Leadership Programs”

✗ “We provide on-site mental health services to at-risk youth”

✓ “Your student can get help right inside the school day, no waitlists,

no travel”

✗ “CRP delivers funded enrichment — serving schools citywide”

✓ “CRP delivers funded programs, serving schools citywide”

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CRP’s visual world: a deep navy ground (#27165E) carrying two greens

(#4F9F43 and #2F7D3A), botanical leaf line-icons as the only icon

language, warm documentary photography of real school moments (hallways,

classrooms, small-group tables, never stock-posed), generous white space,

and pill-shaped buttons. The overall feel is calm, credible, and growing,

like a well-kept school garden, not a corporate brochure.

`

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Photography: warm documentary style, real school moments caught mid-action,

a counselor and student talking at a hallway table, kids in a Summer

program, a clinician’s small-group circle. Natural light, honest color,

faces engaged, never posed stock imagery, never sad-child deficit framing.

CRP is Asset-Based, so every image shows capability and connection, not

crisis.

Illustration: botanical leaf line-icons in a single consistent stroke

weight, drawn from the CRP leaf set, in green #4F9F43 or #2F7D3A on white,

or reversed white on navy #27165E. No generic icon-pack symbols, no

gradients, no 3D. Keep compositions airy with generous white space; when

in doubt, remove an element.

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